ANA Programmatic Transparency Benchmark

Marketers reclaimed $13.6 billion in media value in Q3 2025 as working-media share climbed to 47.1 percent. Connected TV quality surged, made-for-advertising exposure hit a record low, and 99.1 percent of spend occurred in low-risk environments — signaling a new era of efficiency, transparency, and accountability.

The programmatic media landscape is undergoing a significant transformation. The ANA's Q2 2025 Programmatic Transparency Benchmark reveals that despite measurable progress in cleaning up the digital supply chain, $26.8 billion in global media value is still lost each year to inefficiencies.

The latest Programmatic Transparency Benchmark results show that participants now direct 41 percent of their programmatic budgets to effective ad impressions — those delivered by publishers meeting their quality requirements — marking a significant improvement from 36 percent in 2023.

The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.

The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency.