Beyond Vanity Metrics: Smarter Sports Partnerships with Pernod Ricard | Pulse | Industry Insights | All MKC Content | ANA

Beyond Vanity Metrics: Smarter Sports Partnerships with Pernod Ricard

Jonathan Moeis, director of strategic partnerships at Pernod Ricard US, sat down with ANA to discuss how he oversees high-profile partnerships across sports and entertainment, working to ensure every investment connects to long-term business value.