ANA Winners Series
Kellanova’s Jenny Lindquist on Harnessing Absurd and Bold Creative
How are top marketers pushing boundaries and rewriting the rules of engagement?
Denise McDevitt, SVP of award programs at ANA connects with Jenny Lindquist, senior director of full funnel marketing at Kellanova to discuss their award winning work, “The First Edible Mascot,” a campaign that turned heads, stirred laughs, and proved that absurdity, when done right, can be genius.
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