Robbie Freeman is Movable Ink's Director of Financial Services Strategy, supporting Financial Service clients in leveraging Movable Ink technology to drive personalization. Prior to joining Movable ink, he spent 8 years at American Express driving customer lifecycle strategies for the Small Business, Consumer, and Foreign Exchange business units with a focus on increasing share of wallet, driving the best customer behavior, and optimizing production efficiency. His 16 years of customer marketing experience include omni-channel experiences across email, mobile, direct mail, and social media.