Rose Baki
Rose Baki is senior partner and director of brand strategy at Lippincott. She partners with senior executives to build brands into strategic assets that cut through the clutter and drive business performance. She helps develop and sustain comprehensive brand programs for clients across several industries, including health care, financial services, and automotive. You can connect with Rose on LinkedIn.
Recent content by this author:
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How Marketers Can Foster Trust Amid the Rise of AI
Partner Content November 18, 2025The brands that garner trust in an era increasingly dominated by artificial intelligence show up consistently, with a clear, distinct voice and a trusted digital footprint. But like relationships people have with their friends and family, trust takes time to cultivate and is built methodically through acts of service.
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