Speaker Profile

Sara Hocking
Brand Strategy Director, Grant Thornton Advisors LLC

Sara has spent nearly two decades diving deep into B2B marketing at Huron Consulting Group and Grant Thornton, holding roles across disciplines like integrated marketing and campaign strategy, field and ABM marketing, and brand and experience strategy. Her approach is simple: all great marketing starts with truly understanding what customers care about.

She's built her career crafting campaigns and brand strategies that connect the dots between business goals and customer needs. With an MBA and BS from North Central College and the University of Illinois, Sara brings both practical smarts and creativity to B2B marketing.

She lives in Madison, WI where she likes to run, kayak and ski with her husband, two daughters and pup Scout.