Senny Boone

Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.

Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.

With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.

This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an effective, respectful, and safe manner.

As we release the latest ANA Annual Ethics Compliance Report, reflect on 2020 and implement our plans for growth for 2021, now is the perfect time for a data check-up to see if there’s any areas that need to be tightened up and improved. So while you’re making your own annual check-ups, don’t forget to schedule an annual check-up for your company.

Looking back over 2020, it has been an especially challenging time for nonprofit organizations, many of whom are on the front lines of the COVID-19 pandemic. From hospitals to food banks, our members know how much suffering continues and how much more work is needed to help our communities of need. You can help.

As the COVID-19 pandemic continues its devastating toll, nonprofit organizations — including a large portion of ANA members — work on the front lines to provide needed relief. Take a moment on Giving Tuesday to participate, but do not stop there!