- Sona Abaryan
- Partner / Ekimetrics
Sona is a Partner at Ekimetrics, a leading data science firm dedicated to maximizing the value of data. Sona guides the world’s most renowned brands through their data-driven journeys, optimizing their marketing mix strategies, understanding & putting customers at the heart of decision making, and driving operational efficiencies with tailored data science solutions. A key member of the Ekimetrics team for a decade, Sona has played a pivotal role in the company's international growth, advancing its presence in London and, more recently, across the Americas from her base on the West Coast.