- Tali Alban
- Senior Counsel, Marketing & Community Operations / Uber
Tali is a highly accomplished legal leader specializing in marketing law, brand protection, and consumer technology. As a Senior Counsel on the marketing legal team at Uber, she drives key initiatives in consumer protection and the strategic adoption of Generative AI to mitigate legal risks and optimize team efficiency. Tali has deep expertise in navigating complex IP and regulatory landscapes, developed through significant roles at high-growth companies, including as a Senior Director at BILL (B2B fintech), an Associate General Counsel for Brand & eCommerce at Rodan + Fields, and as Counsel at the law firm Kilpatrick Townsend & Stockton, advising clients on trademark and copyright matters.