- Katie Arkins
- VP of Content Programming at Bleacher Report / Warner Bros. Discovery
Katie Arkins, VP of Content Programming at Bleacher Report, leads the content and programming priorities for the number one name in sports on digital. She is tasked with developing innovative programming tactics across the myriad platforms where B/R distributes its content and packaging that content in creative ways while building the framework for a robust live video strategy. Prior to her current role, Katie was the head of Analytics at Bleacher Report. In her role, she led a team focused on industry leading insight generation, innovative data tactics, and in-depth consumer research. Arkins also oversaw B/R’s Heartbeats initiative, a data platform that harnesses the power of Bleacher Report’s first-party data to help inform internal and external partners on the latest research and trends impacting the industry. Prior to her time at Bleacher Report, Arkins was the Head of Analytics & Research at Rolling Stone, where she led data analysis across the organization. She holds a master’s in data science from Northwestern University, where she focused on strategic data solutions for the sports industry.