- Mila Armer
- Head of Strategic Marketing / Epiroc USA
Mila Armer is a strategic and purpose-driven marketing executive recognized for her leadership in advancing customer experience, brand growth, and go-to-market execution within the global equipment manufacturing industry. As Head of Strategic Marketing and a member of the Executive Team at Epiroc USA in Denver, Colorado, Mila shapes the company’s marketing vision and drives strategies that strengthen customer relationships, enhance brand equity, and deliver sustainable business growth. Her expertise spans customer experience strategy, account-based marketing (ABM), demand generation, brand development, and marketing technology enablement. Mila blends analytical insight with creative execution, integrating marketing automation, sales enablement, and performance analytics to strengthen commercial alignment, elevate brand relevance, and deepen customer engagement. Her work has received industry honors, including ANA B2 Awards for Corporate Branding, Demand Generation, ABM and Field Marketing, as well as recognition for leadership in customer experience and organizational culture. Mila holds an MBA in Marketing from Lynn University and has completed executive programs in Marketing Leadership, Business Excellence, and Behavioral Strategy. She is passionate about collaborating with cross-industry leaders to advance the practice of customer experience as a core driver of brand differentiation and long-term business success.