Lizzie Avery is a senior marketing professional with a decade of digital marketing experience across agency and in-house teams. As VP, Media Platforms on the Paid Media Center of Excellence at Wells Fargo, Lizzie ensures all campaigns are set up for success with the best possible media platforms, data integrations and measurement as well as preparing the enterprise for the future of marketing. Currently, she spearheads the Wells Fargo Marketing AI Swat team, bringing together leaders from various marketing disciplines to understand how we can increase of speed of adoption of AI use cases in marketing for improved efficiency and performance.