Speaker Profile

Lauren Banks
Brand Marketing Specialist / United States Postal Service

Lauren Banks is a Brand Marketing Specialist for Mail at the United States Postal Service, where she leads strategic initiatives to elevate the role of direct mail in today’s marketing landscape. Her work focuses on driving innovation, customer engagement, and brand relevance across consumer, commercial, and industry audiences.

Lauren has managed award-winning national campaigns and currently oversees the USPS partnership with the Association of National Advertisers (ANA) and the ANA Educational Foundation, advancing thought leadership and education within the marketing community.

She brings deep expertise in B2B marketing strategy, market research, and content development. Lauren is also dedicated to mentoring rising professionals and building inclusive pathways for the next generation of marketers.

A proud graduate of Howard University’s School of Business, Lauren holds a B.B.A. in Marketing.