Lee Baumgardner is Senior Counsel at WPP in New York City, where he advises on complex commercial negotiations and regulatory compliance in the advertising and marketing industries. He has extensive experience structuring and negotiating global agreements involving digital media, influencer partnerships, sponsorships, brand collaborations, productions, licensing, and live events. His practice spans intellectual property, advertising regulatory compliance, and emerging issues related to AI tools, with a focus on FTC consumer protection matters such as competitor challenges, endorsements and testimonials, and product claims. Drawing on both law firm and in-house experience, Mr. Baumgardner brings a comprehensive, business-minded approach to navigating the intersection of creativity, commerce, and regulation.