Sayantan Bose heads the Marketing Analytics and Consumer Research Group at Bose Corporation. His primary responsibilities include measuring and optimizing the investments Bose makes in acquiring customers, manage the Bose brand across automotive and consumer audio businesses and deliver research driven insights to inform new product development and go to market strategy. He has had a career in analytics for almost 20 years and in marketing measurement for the past 10 of them.
He lives in Cambridge, MA with his wife and two kids (aged 5 and 8).