- Laura Brett
- Vice President, National Advertising Division / BBB National Programs
Laura is an accomplished authority in advertising law with decades of industry leadership. Before joining Simpson Thacher to lead the Firm’s Advertising Advisory and Litigation Practice, Laura led the National Advertising Division (NAD), the centerpiece of the U.S. advertising industry’s system of self-regulation founded in 1971 to boost consumer trust in advertising. In the hundreds of case decisions Laura issued on disputes before the NAD, she helped develop a body of guidance in the evolving area of truthfulness and transparency for advertising in digital media, including influencer marketing, the use of consumer reviews, and truth and transparency in other digital formats. In addition to speaking regularly on advertising substantiation standards in the U.S. and internationally, Laura has published articles on the ethical standards of advertisers and participated in FTC Workshops on Dark Patterns, Native Advertising, Telecommunications Advertising and Online Ticket Sales.
Laura has unique insights into how standards for truth and transparency adapt as advertising moves to new formats, with sound insights into how to avoid risks as advertising inevitably transforms to new media environments.