- Rasheed S. Brown
- Copy Writer / Epsilon
Rasheed S. Brown is an award-winning copywriter and creative strategist who blends culture and digital innovation to craft meaningful brand experiences. With a background spanning digital campaigns, UX, and experiential marketing, he has led major projects for McDonald's, Coca-Cola, the Beam Suntory spirits portfolio, and inflight internet pioneer Gogo Inc., shaping everything from immersive app experiences to national ad campaigns.
As a Lead Copywriter, Rasheed has been instrumental in shaping some of McDonald's most buzzworthy brand moments, including the Grimace’s Birthday Meal, Grandma McFlurry, and The Cardi B & Offset Meal. He has also played a key role in launching MyMcDonald’s Rewards and interactive mobile activations like Catch the Hamburglar and Goal Rush soccer game, bringing digital engagement to the forefront of brand connections. His work has earned industry recognition, including multiple McDonald’s Feel-Good Awards and other ad industry awards.
Beyond the ad world, Rasheed is the co-founder of DAY 7 Ventures, a company dedicated to breaking down divisions and building lasting, meaningful connections through music and storytelling with Sunday Music Sessions and VINYL& intimate experiences. Whether innovating in digital spaces or creating cultural touchpoints through music, Rasheed is always seeking to push brands—and ideas—forward that leave a unignorable impact.
Rasheed earned his B.A. in Marketing from North Carolina Central University in 2012, where he was honored as Mr. School of Business for 2010-2011. He currently resides in Chicago, IL.