- Dustin Callif
- President / Tool
As President, Dustin leads the day-to-day management and strategy of Tool. Through a mix of best-in-class live-action content, experiences, and creative technology, Dustin is at the forefront of developing advertising campaigns supercharged by AI. He believes there is a game-changing opportunity to leverage AI to revolutionize the content production pipeline, and his work/speaking focuses on how marketing teams can leverage new technology to develop powerful creative tools that make the creative and production process better and more efficient.
Throughout his career, Dustin has worked with many of the world’s most notable brands, including Amazon, Uber, Airbnb, Chobani, Facebook, Netflix, Google, Under Armour, Land Rover, Intel, Starbucks, and others. His projects have been recognized with 1000+ awards, including two Emmys, a Cannes Lions Palme d'Or, and honors from the Clios, One Show, SXSW, Ciclope, MTV VMAs, and AICP.
Dustin is also a sought-after thought leader, having spoken and judged at many of the advertising and marketing world’s largest conferences and awards shows, including the AICP Conference, SXSW, Collision, Ciclope, TV of Tomorrow, F5 Fest, Cannes Advertising Festival, NAB Conference, Seattle Interactive Conference, DMEXCO and Digital Hollywood. He’s also a frequent contributor with Forbes on the subject of AI & advertising.