Denya ChinQuee is a Senior Consumer Insights Manager at Amazon Ads. She leads strategic research initiatives that uncover meaningful consumer behaviors, attitudes, and motivations to drive insights-led marketing and advertising strategies. Her work highlights how advertising resonates across diverse audiences and fuels data-backed narratives that inform brand strategy and support marketing effectiveness.
Prior to joining Amazon Ads, Denya was Senior Director of Cultural Intelligence at Paramount, where she led cross-platform audience strategy and insights initiatives that informed content development, marketing decisions, and revenue optimization. She began her career in media research, helping guide business growth through audience insights and data-informed strategy.
She holds an MBA from Fordham University. Denya serves on the national board for NAMIC, supporting initiatives that advance leadership, innovation, and equity across the media and tech industries. She actively mentors emerging talent and is committed to driving progress through strategic insight and industry collaboration.
In 2024, Denya was recognized with the Change Agent Award from NAMIC and named Woman of the Year by Seeds of Fortune for her leadership, advocacy, and lasting impact in the media and advertising space.