Speaker Profile

Karen Chong
VP Age Inclusion / AARP

Karen Chong is the Vice President of Audience Strategy, Age Inclusion, for AARP. In this role, she is charged with leading enterprise-wide strategic tactics to spark a refreshed image of aging and enable us all to choose how we live as we age. This includes the incredible opportunities that come from our increased longevity of life and work, especially when we reposition aging as a key to growth in expertise, insights, and authenticity. As a part of the AARP DEI team, Chong also leads interdepartmental efforts to embed multicultural insights and representation into key digital marketing efforts. In her previous role as the Director of Audience and Influencer Engagement for AARP, Chong led the innovative partnerships with new media partners and channels to double engagement year-over-year. Prior to AARP, Chong led partnership, national sponsorship, and content marketing teams for national productions at PBS and launched niche technical products for corporations including The Washington Post Company and Pearson PLC.