- Denise Colella
- VP, Global Head of Digital Strategy Group / Adobe
Denise Colella leads the Digital Strategy Group at Adobe, which provides industry specific consulting, insights, and value engineering for customers around the globe. She is an Ad Tech Executive with over 25 years of experience in sales, data, product, and operations. An agile leader, her extensive career encompasses both startups and large enterprises, as well as Technology and Media companies, leading teams around the globe through launch, product development, revenue growth, and acquisitions.
After developing trading systems for Japanese financial institutions, she began her AdTech career in Tokyo, running Product for DoubleClick. She launched DoubleClick’s data division, Abacus, in Japan and Australia, then moved to London to launch the French and German businesses while running operations in Dublin and the UK. After moving back to the US, she joined RightMedia, launching their international business and introducing programmatic to the international markets. After an acquisition by Yahoo, Denise left RightMedia and became CRO for Audience Science, one of the initial movers in the DMP space, followed by 5 years with Maxifier, a digital optimization provider, where she progressed from CRO to President to CEO. After selling the company in 2015, she excelled at NBCU as SVP, Advanced Advertising and Data, for CTV, Linear, Data and Digital. Denise was responsible for the creation and execution of Audience Studio/AdSmart, the broadcast industry’s first product suite for cross platform audience targeting. She also spearheaded the introduction and implementation of Adobe as a cornerstone of NBCU’s data strategy.
Denise has spent time as a board member for She Runs It, is a frequent speaker on AdTech, data, industry trends and DEI, and is an investor in early-stage startups, most recently Beeswax. She speaks Japanese and loves to travel. She lives at the Jersey Shore with her two children, Emi and Emmitt, husband Eoin, and 2 Doodles who love to disrupt meetings. On nights and weekends, she spends all her time cheering at baseball fields and basketball courts with her kids. An avid baseball fan, when she has a minute, she’s at Yankee Stadium.