Lori Collins is the creator of the industry’s first Giving Sciences practice, advancing the application of marketing science disciplines to charitable giving. To augment donor behavior analyses, she has designed and conducted hundreds of market research studies, including authoring two of the longest-running tracking studies on communications and charitable giving. Her current research initiative, the Giving Sciences Barometer, provides freely available insights to equip nonprofit marketers with actionable data on giving trends and economic factors, for greater fundraising effectiveness and efficiency.

Prior to founding Giving Sciences, Lori held senior leadership analytics roles at several prominent marketing and fundraising agencies. She has collaborated with some of the world’s top brands across the commercial and nonprofit sectors, and is dedicated to closing the gap in nonprofit strategic approaches for sustainable growth and impact.

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