- Tim Collins
- Head of CX Strategy and Insights / Spectrum
Tim Collins is Head of CX Strategy and Insights at Spectrum, where he leads programs that connect customer understanding to action – driving better experiences, stronger brand trust, and measurable business impact. Before joining Spectrum, Tim spent two decades at American Express, serving as Vice President and Global Head of B2B Insights. He helped embed customer understanding at the heart of decision-making, from brand and creative development to product and service design. Across his career, Tim has focused on bridging the gap between what companies promise and what customers experience, bringing insights, empathy, and accountability together to drive growth.