- Joel Cox
- EVP + Cofounder / Strategus
Joel Cox is the co-founder and EVP of Strategy & Innovation for Strategus, a managed service firm specializing in executing sophisticated CTV/OTT advertising campaigns. Joel pioneered programmatic CTV/OTT advertising by running the first ever programmatic CTV campaign in 2015 and has since overseen more than 20,000 campaigns coast-to-coast. He thrives on the relentless pursuit of “What’s next in OTT/CTV advertising” and now runs Strategus’ in-house R&D + Data/Analytics department, Strategus Labs.
As a 20-year-old college student, Joel created his first online business, a peer-to-peer textbook resale website, before graduating from the University of Colorado at Boulder with a degree in Marketing. He began his digital career helping to develop and scale the Nation’s first publisher-owned ad network for Media News Group. Recognizing advertisers’ need for holistic campaign strategy, robust audience targeting and scalable inventory, Joel co-founded Strategus in 2012. He has since successfully built and deployed complex targeting & activation strategies for clients including Honda, Mercedes-Benz, Arby’s, Searchlight Pictures, Burger King and Rooms to Go. Joel has had articles published in AdExchanger and Forbes Business Council, been quoted by Reuters, AdWeek, Consumer Reports and eMarketer, interviewed by the Denver Business Journal and presented at numerous conferences.
He lives in Denver with his wife, Jenny, daughter, Simone and their dog, Kobe.