Speaker Profile

Elizabeth "Bess" Creech
Director, Americas Digital & Brand Advertising / SAS

Elizabeth “Bess” Creech is SAS’ Director of Digital for Americas & Brand Advertising. In this role, she oversees the advertising for the company’s latest global brand campaign as well as demand advertising in the US, Canada, and Latin America. Her team also executes campaign web pages and emails in support of SAS five major campaigns and Americas-focused campaigns. She is a member of the Marketing Advisory Council which serves as a sounding board for the Marketing Leadership Team, and she is a member of Digital Leadership Team which sets the global digital strategy for the software leader. Bess has spent time in almost every marketing role at SAS – communications, industry product marketing, campaign management, and digital. Prior to SAS, Bess worked in Washington, DC for Atlantic Media where she focused on marketing in the federal government.