- Emily Culp
- Chief Strategy & Brand Officer / BodyHealth
Emily Culp is a CEO, Board Director and senior leader. She brings to the business and boards she serves 25 years of experience as an eCommerce and digital marketing native and a demonstrated track record in accelerating growth by building consumer brands across channels and geographies, driving business
transformation, and P&L management. Emily brings global omni-channel marketing oversight coupled with a deep consumer-centric approach and a passion for innovative and purpose-led brands.
Her experience operating in large corporations and small private equity-backed companies has equipped her to provide insight on hyper-growth, strategy development, raising and allocating capital, global operations and expansion, process improvement, corporate governance, people management and risk mitigation.
Currently, Emily is the Chief Brand & Strategy Officer at BodyHealth, a high-performance supplement company. She scaled the company from single teens to $100+M and consistently delivered 50% -100% CAGR growth YOY. She focused on three core areas to drive growth: repositioning the brand & packaging, shifting the mix of business from DTC to omni-channel and implementing a new marketing & GTM strategy.
Before joining BodyHealth, Emily was the CEO of CoverFX Skincare Inc, a clean beauty brand with a global omnichannel presence. She led the transformation of the company by pivoting the business model to be more global and DTC-focused. The leadership responsibility included repositioning the brand, launching product innovation, raising capital and implementing new financial reporting and budgeting processes. Her leadership and vision allowed CoverFX to maintain its position as a pioneer in the clean beauty.
Emily has also held global omni-channel transformation and scaling roles at Keds, Rebecca Minkoff, Clinique
and Unilever. At Keds, as the Global CMO she was responsible for driving the strategic development and
creative execution of the company’s global marketing initiatives including retail development, omni-channel
marketing, eCommerce, PR, content development and product collaborations. She was tapped as a liaison for
the McKinsey transformation team that examined global operations, product development, innovation and risk
management. She was responsible for launching programs like the “store of the future” at Rebecca Minkoff,
negotiating the partnership between Unilever and Amazon and launching Clinique’s social media and
eCommerce presence globally.
Foundational to Emily’s expertise are the 10 years spent at advertising & digital agencies including Ogilvy,
Arnold and Digitas, where she developed omni-channel skills from strategy through execution for a range of
global clients like Diageo, Brown Forman, American Express, GM, Kodak and Best Buy. Additionally, she helped pioneer new business models for Arnold and Ogilvy and at each stage with increasing P&L responsibility.
Emily is a board member at Stio (a KarpReilly Co.), Cordial, an AI driven enterprise marketing platform and
Upfront Ventures Co., CommerceNext and Women In Retail Leadership. She also is an advisor to three CEOs on business strategy and board and management relations. She frequently lectures at Columbia University, The Stern School for Business (NYU), and has spoken at industry events including Shop.org, NRF, Google Retail Summit, CBS Brite Conference and SXSW. She has been recognized by Forbes, Business Insider and Adweek as an Influential, Innovative and Rising Star CMO.
Emily holds a BA from Wake Forest University and an MBA from Columbia University.