- Andra Dallas
- Senior Counsel, Head of Legal Marketing / PayPal, Inc.
Andra Dallas joined PayPal as Senior Counsel on the Global Marketing Legal Team in early 2021. She is responsible for legal oversight for PayPal, Honey, Venmo, and the crypto team, with a focus on e-commerce, promotions, digital marketing and influencers.
Andra has spent most of her career as a marketing attorney, with experience that spans the regulatory and corporate sectors. Earlier in her career, she spent seven years at The Children’s Advertising Review Unit of the Better Business Bureau (CARU), as COPPA was becoming increasingly relevant on the rapidly growing social digital platforms which would shape the landscape of today.
After CARU, she joined the Legal & Claims Substantiation Team at L’Oréal, where she worked alongside high-profile teams such as L’Oréal Paris and Redken as they sought strategic claims, and she frequently collaborated with in-house engineers and scientists to help the marketing groups gain competitive advantages. She participated in FTC task forces focusing on Sustainability, the Green Guides, and Endorsements, and supported Multi-cultural and Hispanic marketing teams based in New York, Columbia and Mexico. Andra also represented her department as the business integration lead for potential acquisitions and helped integrate several successful smaller businesses into the L’Oréal family such as Carol’s Daughter and Pulp Riot.