Speaker Profile

Chris Degenaars
Global Consumer Engagement Lead / Giant Bicycles

Chris Degenaars, born and raised in Dallas, TX, and now based in Los Angeles, CA, leads Global Consumer Engagement for Giant Group, the world's largest bicycle manufacturer, with a focus on fostering brand loyalty and community through enhanced onboarding, loyalty programs, strategic partnerships, and personalized experiences. In 2023, he founded AAF Los Angeles, and currently serves as the President of the organization. He’s an advertising ethics advisor, and on the Advisory Council for the Institute for Advertising Ethics. In 2024, he was recognized for his commitment to the industry by being named one of SoCal's 32 Under 32 Professionals.