- Michael Ditter
- Director, Artificial Intelligence Strategy and Emerging Technology / Diageo North America, Inc.
Michael Ditter leads AI and emerging technology strategy at Diageo North America, helping marketing, commercial, and insights teams apply AI to accelerate growth, creativity, and productivity across one of the world’s leading beverage portfolios.
His focus is on building Diageo’s AI-enabled operating model—grounded in semi-autonomous media orchestration, generative content production, and continuous optimization—while upholding human oversight, privacy by design, and measurable business impact.
In his 15+ years in tech, marketing and commercial strategy, Michael has moved between startup environments and global brands, giving him a unique ability to translate cutting-edge innovation into scalable enterprise value. At Diageo, he has launched large-scale pilots across generative content creation, AI-driven personalization, and real-time marketing optimization, and he led the establishment of Diageo’s Marketing AI Capability building approach. Prior to this, he founded and scaled analytical and technology teams within the beverage-alcohol industry, led product launches, and drove adoption of advanced tools across thousands of field sales reps.