- Jim Dudukovich
- Partner / Nelson Mullins Riley & Scarborough LLP
Jim Dudukovich is a Partner with Nelson Mullins Riley & Scarborough in its Atlanta office and is Co-Chair of its Advertising, Marketing, Sponsorship & Promotions practice group. He is widely recognized and respected, having spent over three decades carving out a distinguished legal career focused on marketing, advertising, social and digital media, entertainment, music, and sports. Known for his collaborative approach in all client matters, Jim is particularly adept in identifying and assessing risks, and offering practical and effective solutions in an ever-changing media landscape. He is a recognized thought leader and unflinching pioneer willing to assist clients with new and emerging technologies, digital platforms, and strategic brand positioning.
Jim was dedicated counsel for Ad Age’s 2019 In-House Agency of the Year, and after returning to private practice in 2019, Jim was named to The Best Lawyers in America for Advertising Law in his first year of eligibility (and every year since) and was named Lawyer of the Year for Advertising Law in Atlanta for 2023.
With 22 years of in-house experience, Jim has provided support across all aspects of marketing and advertising for billion-dollar leading brands, entrepreneurial start-ups, and mission-driven private companies, helping each of them successfully navigate through cultural and economic headwinds.
In addition to providing full-service legal support throughout the ideation, production, and placement of marketing and advertising content, Jim also has deep experience assisting clients with a wide array of promotional tactics and campaigns, including sweepstakes, contests, and giveaways, loyalty and rewards programs, cause marketing and charitable donation campaigns, and autorenewal subscription programs. Jim is also a Certified Information Privacy Manager (CIPM) and regularly advises clients on data privacy issues related to digital and social media marketing.
Jim has successfully drafted, negotiated, and managed countless sponsorship and endorsement agreements with celebrities, musical artists, athletes, influencers, venues, sports teams, and leagues at every level, and has been instrumental in interpreting and advising on compliance with the SAG-AFTRA Commercials Contract.
With a unique and extensive background spanning a multitude of legal matters, Jim has developed industry guidelines, crafted and implemented social media policies, provided trainings, and led dozens of panel discussions for industry conferences both domestic and abroad.