Jamie Farmer-Echols is an accomplished brand strategist and marketing leader with more than 15 years of experience across healthcare, energy, and nonprofit sectors. She currently serves as Manager of Brand Building at Piedmont Healthcare, where she leads system-wide branding efforts, integrated campaigns, and strategic sponsorships. Jamie has successfully managed high-profile partnerships with major sports organizations including the University of Georgia, Auburn University, Atlanta United, and others; leveraging the power of athletics to drive brand awareness and community engagement. She holds an MBA from the University of Michigan and is passionate about building authentic, insight-driven connections between brands and the communities they serve.