- Yatisha Forde
- Vice President, Insights & Thought Leadership / SeeHer
Yatisha is a dynamic insights leader who transforms data into compelling narratives and informs strategies that drive business growth. As Senior Director of Insights and Thought Leadership at SeeHer, a division of the Association of National Advertisers, she champions creativity and accurate portrayals in advertising—proving their impact on brand performance. A skilled consultant and facilitator, Yatisha leads high-impact workshops and presentations that challenge mindsets and drive lasting behavior change. She bridges the gap between research and real-world application, equipping marketers, media, and agencies with actionable insights to embed best practices into creative development, media planning, and measurement. A strategic thinker with a track record of industry-first innovations, she operationalizes insights, deepens engagement with measurement tools, and fosters partnerships that shape the future of inclusive marketing. With expertise spanning culture, communications, technology, and diversity strategies, Yatisha empowers organizations to make informed, forward-thinking decisions that drive meaningful impact.