- Travis Freeman
- Chief Media Officer, SVP Demand Generation + Agency Management / Inspire Brands
In January 2022, Travis joined Inspire Brands as the first-ever Chief Media Officer, SVP Demand Generation + Agency Management. At Inspire Brands, Travis oversees the full-funnel paid media; Brand Public Relations; and creative production strategy and execution for the largest restaurant company in the US: Arby's, BWW, Dunkin', Sonic, and more. Travis and his team create demand and capture it in a way that is channel agnostic, effective, and scalable.
Travis’ remit oversees 6 key areas:
1 - Audience/Comms Planning
2 - Media Strategy + Planning
3 - Media Buying (in-house biddable; offline via agency)
4 - Agency Procurement (all marketing agencies)
5 - Brand Public Relations (in-house and agency teams)
6 - Creative production and strategy through our in-house agency, Maverick Studios
By putting Humans at the center of Inspire’s strategy and speaking to them based upon what they actually want from a brand, Travis and his team are flipping tradition on its head by using Data and Technology to bring Inspire one step ahead of not only the category, but the industry as a whole.
Before Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally. Prior to Uber, he was the EVP, Media @ VaynerMedia running their media practice across North America. And before VaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and the Global Head of Digital and Social @ Dentsu.