- Michael Friedman
- Legal Counsel / Whirlpool Corporation
Michael Friedman is a recognized expert in brand protection and advertising compliance. He serves as the Brand Attorney for KitchenAid at Whirlpool Corporation and is the Lead Attorney for Whirlpool's in-house advertising agency, WoW Studios, where he advises on all legal aspects of advertising, content creation, and commercial execution. A seasoned attorney with both law firm and in-house experience, Michael specializes in the intersection of intellectual property and marketing, with particular expertise in managing false advertising litigation and dispute resolution. He also provides key marketing and commercial support for the InSinkErator business unit.