Speaker Profile

Michelle Froah
Global Chief Marketing & Innovation Officer and Senior VP of Corporate Solutions / ETS

Michelle Froah is the Global Chief Marketing & Innovation Officer and Senior VP of Corporate Solutions at ETS, a global leader in education and talent solutions. In this role, she drives the development and execution of global marketing strategies, focusing on brand building, enterprise innovation, business marketing, and community engagement. Michelle has extensive global experience in brand development and growth strategy. Before joining ETS in 2023, she was Senior VP of Global Brand & Marketing at MetLife and held senior leadership positions at Samsung Electronics America, Kimberly-Clark, and Procter & Gamble. She was named a Top 100 AI Trailblazer by Adweek 2025, 2023 ‘CMO to Watch’ by Business Insider and has spoken at events including SXSW, Society of Human Resource Management (SHRM), Association of National Advertisers (ANA), and the ASU+GSV Summit. Michelle serves as Co-Chair and Fellow on The Marketing Society Board and is a member of the ANA CMO Growth Council, the Brand Innovators Advisory Board, and other key organizations, demonstrating her commitment to marketing innovation and leadership. She also serves on the boards of PSI and Edusoft.