- Nelly Martinez Garza
- Senior Director of Consumer Marketing / La-Z-Boy Corporate
Nelly Martinez Garza is the Senior Director of Consumer Marketing for the La-Z-Boy brand, bringing over 17 years of marketing experience and a deep passion for building iconic brands that connect with people. A change leader and strategic thinker, Nelly has led the charge in shaping brand strategies, launching innovative products, and driving go-to-market plans that resonate across channels. With a strong foundation in brand and portfolio strategy, consumer insights, and digital marketing, she’s helped brands find their voice—and amplify it. From closely following consumer trends to leading high-impact campaigns, Nelly’s work is grounded in thoughtful planning, creativity, and a get-it-done attitude. As a proactive leader and trusted collaborator, she’s known for building strong, inspired teams and creating a culture of continuous improvement. Her approach is rooted in strategic thinking and an unwavering commitment to both brand development and consumer engagement. From brand and retail marketing to content creation and social media strategy, Nelly’s leadership ensures that every marketing effort aligns with broader business goals and resonates with consumers. With a passion for creating meaningful connections, Nelly continues to drive La-Z-Boy’s marketing vision forward, strengthening its position in the market.