- Jennifer Gassman
- GM Integrated Insights and Analytics / Delta
Jennifer Gassman is the General Manager of Marketing Insights and Analytics at Delta Air Lines, responsible for delivering the measurement and insights that fuel data-led Marketing strategies. She leads a team that drives Marketing Effectiveness through measurement and analytics, measurement strategy, audience expertise, insights generation, and social intelligence. As an experienced Marketing professional, Jennifer led Paid Media at Delta Air Lines and held numerous leadership and media roles at various Agencies prior to her current position.