- Alissa Gavrilescu
- Managing Director, B2B Marketing / Cigna
Alissa Gavrilescu is the Managing Director, B2B Marketing Center of Excellence at The Cigna Group. In this role, Alissa is accountable for growth marketing campaigns, marketing analytics, email marketing, and marketing automation.
Alissa joined The Cigna Group in June 2018 with more than two decades of experience developing successful digital, product, and performance marketing strategies that deliver growth and earnings diversification. Prior to leading B2B marketing at The Cigna Group, Alissa served as Acquisition marketing lead for B2B and B2C marketing leading B2B2C demand generation. She also previously led product marketing for The Cigna Group’s specialty solutions portfolio, driving product pipeline, launch, differentiation, and penetration.
Prior to The Cigna Group, Alissa spent 10 years at Solstice Benefits where she led the marketing function and the public sector proposal unit. Additionally, Alissa previously led regional marketing at both Prudential and Better Homes and Gardens’ Real Estate sectors.
Alissa previously served on the board for the Center for Plain Language. She holds a bachelor’s degree in advertising from the University of Florida and lives in South Florida.