- Dior George
- CEO / TDD Enterprises
With over 15 years of experience, Dior has spearheaded game-changing campaigns for global powerhouses like Nike, McDonald’s, and State Farm, bringing them closer to the communities they serve. Her magic lies in transforming traditional marketing into experiences that resonate deeply with diverse audiences, turning consumer engagement into lasting connections. As the former Head of Multicultural Marketing at State Farm, Dior led the charge in rebranding strategies that spoke directly to diverse communities, with a focus on Hispanic and Black consumers. Her work at Wells Fargo wasn’t just about managing partnerships but creating opportunities for people to see themselves reflected in brands they trust, from national campaigns to local market activations.
Before her time at State Farm and Wells Fargo, Dior sharpened her skills at Nike, Sprint, McDonald’s, and more, leading multicultural consumer campaigns that weren’t just relevant—they were revolutionary. A proud graduate of Florida A&M University and the University of Central Florida, Dior is all about staying connected to her roots, especially in her love for all things HBCU.
Dior often says, “My legacy is all about elevating brands into the hearts and minds of the people who matter most.” She believes in blending art and science to meet consumers’ evolving demands, while always pushing the boundaries of what’s possible.
In continuing that legacy, Dior is speaking to marketers and CEOs - building a platform that showcases to organizations and senior leaders the importance of in-culture connections with diverse communities. She shares her expertise, perspective, and experience to marketers all across the nation. What makes this platform, That Damn Dior, unique is her approach to analyzing current marketing trends and the ability to showcase how brands can balance the two: in-culture connections x brand relevance. Dior believes in the power of blending creativity with strategy, using consumer insights to craft experiences that make lasting impacts.
Today, Dior calls Georgia home, where she spends her days creating memories with her husband and two children, Zoie and Zaiden. Whether it’s traveling the world, embarking on new adventures with friends, or championing cultural initiatives, Dior is constantly finding new ways to bring innovation and authenticity to every project she touches.