- Gary Getto
- President / Advertising Benchmark Index
Gary Getto is the Co-Founder and President of ABX Advertising Benchmark Index and a pioneer in measuring advertising effectiveness across all media types. With a strong background in product development, strategic planning, and marketing, Gary has led groundbreaking work in linking news coverage, social media, and advertising to key business outcomes like sales and brand preference. He was among the first to apply artificial intelligence to better understand how communications influence consumer behavior. At ABX, he helped develop global methodologies and technologies to benchmark ad performance at scale, and he continues to innovate with tools like the Gender Equality Index™ and solutions for ESG, Diversity & Inclusion, and more. Gary holds a B.S. in Mechanical Engineering from Lehigh University and a Master’s in Management Science from Stevens Institute of Technology.