Speaker Profile

Diane Gibbons
Category Strategy Global Lead, Marketing and Media / Zoetis

Diane Gibbons is a seasoned professional with over 20 years of expertise in strategic procurement, operations, and agency management. Currently serving as the Category Strategy Global Lead for Marketing and Media at Zoetis, Inc., Diane spearheads high-impact strategic procurement initiatives, optimizing processes and enhancing agency and media effectiveness. Her leadership has driven significant cost savings and improved supplier relationship management. 
 
Previously, Diane held various senior roles at Pfizer, Inc., where she managed the globalization of strategies, processes, tools, and data analytics to effectively oversee marketing and media agencies globally. Her innovative approach led to substantial savings and the successful implementation of new pricing models and performance review processes. Diane's comprehensive background in agency management, combined with her strategic vision and operational excellence, makes her a valuable asset in driving superior results and fostering strong partnerships. 
 
Diane holds an MBA in Finance and Information Systems from Fordham University and a Bachelor's degree in Food, Hotel, and Tourism Management from RIT. She also possesses certifications in Six Sigma (Green Belt), Project Management, and Supply Chain Management. In her early career, Diane was a professional equestrian and caterer.