- Cheryl Guerin
- Executive Vice President, Global Brand Strategy and Innovation / Mastercard
As Executive Vice President, Global Brand Strategy & Innovation of Mastercard, Cheryl Guerin leads the overall stewardship of one of the world’s most iconic and recognizable brands. A passionate and accomplished marketer, Cheryl oversees the strategy and activation of Mastercard’s highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences through cutting edge advertising, media, digital marketing, multisensory branding and innovative insights that inform and inspire new opportunities for the business. Cheryl is also a member of Mastercard’s Management Committee.
Cheryl recently led the launch of several innovations and platforms, including Mastercard’s Artist Accelerator platform and the True Name® card, which was globally recognized with a Cannes Lions Grand Prix in 2021. She spearheaded the Strivers Initiative supporting women-owned small businesses, Priceless Cities, as well as Priceless Causes’ Stand Up To Cancer program. The initiative has generated seven FDA-approved drugs.
During her tenure at Mastercard, Cheryl has held several senior marketing positions, including leading
North America Marketing & Communications, U.S. Marketing and Global Digital Marketing. She also oversaw all products and services for North America and separately led the Global Credit Products business.