- Kit Haines-Bornheimer
- Strategic Messaging & ABM Center of Excellence Advisor / Verizon Business Group, ABM Committee
Kit Haines-Bornheimer brings more than 30 years of experience delivering integrated marketing strategies for some of the world’s most iconic telecommunications and technology brands.
Kit currently leads ABM Practice Alignment for Verizon’s Global Enterprise and Public Sector segments, where she identifies and drives adoption of ABM best practices across three ABM teams. Kit also leads the development and implementation of strategic positioning and messaging for Global Enterprise and Public Sector segments.
Kit joined Verizon Business Group to lead field marketing for Global Enterprise, after which she led growth marketing and demand generation for Global Enterprise and Public Sector.
Prior to Verizon, Kit served as the Director of Product and Channel Marketing, Sales Enablement and Events for Samsung Electronics America, and before that was Head of Global Customer Engagement for Vodafone Business, where she led a global Field Marketing team in the delivery of Account Based Marketing for global Enterprise accounts.
Kit’s previous experience also includes serving as Director of Marketing for Motorola Mobility’s Home Division as well as holding leadership roles in AT&T Business and Consumer marketing, where she successfully executed global marketing campaigns in more than 16 countries.
An Effie-award winning marketer, Kit has spoken on emerging trends in global communications and has appeared in front of audiences to evangelize on the impact of Account-Based Marketing and business process innovation.
In her spare time, Kit enjoys volunteering with the Girl Scouts of America. She is an avid cook and previously wrote a food blog that was awarded a Best of the Net award from Working Mother Magazine. Kit lives in New Jersey with her husband and two children and spends her weekends visiting farmer’s markets and hiking in state and local parks.