Cedric Harville is a seasoned Brand Building Investment Director at Procter & Gamble, where he leads initiatives in Multi-Cultural Media Acceleration and Canada Media Investments. With over a decade of experience in strategic sourcing, Cedric has established himself as a skilled negotiator and strategist, working closely with senior leadership to envision the future and drive organizational transformation.
Recognized as an expert in the media and Adtech industries, Cedric is a passionate advocate for equality and inclusion within the media ecosystem. His commitment to fostering diverse perspectives enhances the effectiveness of media strategies and cultivates a more equitable industry.
Cedric holds a Bachelor of Science in Chemical Engineering and Paper Science and Engineering from North Carolina State University, as well as an MBA from Xavier University.