- Maurice Herrera
- Chief Marketing Officer / Adtalem Global Education
Maurice Herrera is a senior marketing executive and corporate officer with more than 30 years of experience driving growth and shareholder value for respected brands including Avis Budget Group, Weight Watchers, Mondelēz International, Campbell Soup Company, PepsiCo, and General Mills.
As Chief Marketing Officer at Adtalem Global Education — the leading healthcare educator in the U.S. — Maurice leads a high-performing, data-driven marketing organization responsible for new student enrollment growth and brand-building across Adtalem's portfolio of 5 institutions.
Throughout his career, Maurice has transformed iconic brands through bold, consumer-centric strategies. At Weight Watchers, he repositioned the brand from near-bankruptcy to step-change membership and revenue growth. At Avis Budget Group, he pivoted marketing during the pandemic, effectively positioning the brands when travel was disrupted and delivering record profit performance through digital platforms.
His leadership has been recognized at Avis Budget with the CEO Excellence Award (2021) and by the CMO Club with the CMO of the Year Award (2019). Maurice's turnaround work at WW is featured in the business book ProphetAbility, and he was featured on The CMO Podcast, discussing his approach to bold and strategic marketing leadership.