- Alex Hicks-Hardiman
- Leads In-Store Effectiveness Analytics / Pernod Ricard USA
Alex Hicks-Hardiman Leads In-Store Effectiveness Analytics at Pernod Ricard. She focuses on measuring and optimizing marketing campaigns for brands such as Jameson, Absolut, and Malibu.
Alex has more than seven years of experience building analytical capabilities for Beverage Alcohol clients of all sizes. Her work has spanned marketing mix modeling, price optimization, and sales forecasting. She previously was a Senior Analytics Fellow at McKinsey and Company, where she specialized in spatial analytics and optimization. She has received a BA and MBA from the University of Chicago.