- Krista Hill
- Associate Professor, Marketing / Babson College
Dr. Hill Cummings' is an Associate Professor of Marketing at Babson College. Her research background is in services marketing with a focus on consumer-provider communication. Specifically, she is interested in the factors that render marketing messages such as apologies or emotional displays as more effective. She uses many methodologies in her research including meta-analysis, experimental design, and nonverbal behavior assessment. She is an interdisciplinary researcher, working with colleagues in marketing, psychology, and health care to address consumer communication research questions.