Yani Ho is Associate General Counsel and Director at LG Electronics USA, where she leads the business to consumer (B2C) legal team supporting key B2C business units including Home Appliance Solution, Media Entertainment Solution, and LG factories. She also supports the legal needs of LG’s webOS smart TV platform content and services. With over seven years of progressive legal leadership at LG, Yani is a trusted advisor to U.S. and global stakeholders across a wide spectrum of commercial transactions. Her expertise spans marketing, sales, procurement, licensing, sponsorship, and product integration agreements, as well as complex negotiations with distributors, customers, content partners, production companies, advertisers, and technology providers. Yani also provides strategic counsel on brand protection, compliance, intellectual property, consumer protection, antitrust, and privacy matters, ensuring alignment with both domestic and international regulations.