- Amber Hobson
- Vice President, Client Success / Wiland
Amber is a seasoned professional with over 20 years of experience in the non-profit sector, specializing in leveraging analytical insights and data optimization to help organizations achieve their goals. Currently at Wiland, Amber works with clients to enhance their audience strategies and drive impactful results. She honed her expertise on the agency side, developing and executing marketing campaigns focused on new donor acquisition, lapsed donor reactivation, sustainer acquisition, and supporting mid-level and planned giving initiatives.
Amber’s extensive background includes an eight-year tenure at ALSAC/St. Jude Children’s Research Hospital, where she played a pivotal role in developing and executing telemarketing campaigns. Her diverse experience spans across many notable organizations, including American Cancer Society, CARE, International Fellowship of Christians and Jews, Project Hope, The Salvation Army, and World Food Program USA.
With a wealth of experience from both agency and non-profit perspectives, Amber possesses a unique ability to understand an organization’s needs and create innovative, tailored solutions to meet them.