- Shamsa Jafri
- Managing Director of Analytics/ Hearts & Science
Shamsa is a visionary leader who brings together the best of analytics, AI, and creativity to solve complex marketing challenges. Her mission is to drive innovation that delivers measurable business impact while empowering her teams to think boldly and take calculated risks. She has a knack for finding the “aha” moment in data, turning insights into personalized, impactful consumer-centric moments within channels and across channels.
As a proud daughter of immigrant parents, Shamsa has spent the last three decades breaking barriers and creating opportunities for diverse voices in the marketing industry. She has led impactful work for global brands, blending client-side insights with an entrepreneurial mindset. Along the way, she’s shared her expertise at events like CES, ANA, and Money 20/20 and earned recognition on Ad Age’s 40 Under 40 list. Her leadership helps redefine what’s possible in analytics and continues to inspire innovation across the industry.
Outside of work, Shamsa channels her creativity into restoring underserved communities —breathing new life into neighborhoods one home at a time. She draws daily inspiration as a mother of three daughters, leading with strength, compassion, and resilience. Whether mentoring young professionals, hosting community events, or crafting forward-thinking strategies, Shamsa’s passion for connection and impact is at the heart of everything she does.